PitchLens

What Atomico looks for in a pitch deck

Atomico is a founder-built, generalist technology investor headquartered in London, backing Europe's most ambitious founders 'using technology to rewire the world, better.' Founded in 2006 by Skype co-founder Niklas Zennstrom, it invests primarily at Series A through its Venture fund (with occasional Seed) and from Series B to pre-IPO through its Growth fund. For Atomico, mission alignment is the single most important thing: it backs rule-breakers redefining categories rather than making incremental progress, pairing capital with a hands-on Growth Acceleration team of operators who scaled companies like Skype.

Stage focus: Series A · Sectors: generalist, enterprise ai, automation, fintech, digital health, medtech, digital work, digital infrastructure

What Atomico wants on each slide

Problem

A large, universal, often legacy-bound problem stated with concrete numbers; Atomico's 'why we invested' posts open by sizing the pain and showing why existing infrastructure is broken. Founders should quantify how many people or how much money the broken status quo affects.

“Every day, $7 trillion moves across borders. Yet the infrastructure powering these flows was built for a different era, with end-of-day batch processing, correspondent banking chains and business-hours-only settlement.” — Our investment in OpenFX: building the future of money movement
“Nutrition-related chronic disease is one of the largest and most overlooked crises in the world. Today, 60% of Americans live with at least one chronic condition, 40% have two or more” — Our investment in Nourish: the leading nutrition care platform tackling chronic disease
“Wholesale distribution is a $3 trillion global industry touching every fifth dollar of global production output. Yet despite its scale, software that runs distribution has barely evolved.” — Our investment in Plato: building the AI operating system for global distribution
“Working with a Registered Dietician (RD) is one of the most effective interventions available, but fewer than 1% of eligible Americans use their covered benefits due to a lack of awareness and limited access.” — Our investment in Nourish: the leading nutrition care platform tackling chronic disease

Solution

A ground-up re-architecture that redefines the category, not an incremental layer on incumbents. Atomico favours 'operating system' / infrastructure plays that become the system of record and explicitly avoids 'me too' products.

“Rather than layering incremental tools on top of outdated property management systems, Mews has built a unified, cloud-native platform that connects revenue, operations, payments, and the entire guest journey into a single operating system.” — Our investment in Mews: building the operating system for the future of hospitality
“We don't back 'Me Too' companies” — Games Investing at Atomico (Part 2)
“They are not incrementally improving cross-border payments, they are re-architecting how money moves around the world.” — Our investment in OpenFX: building the future of money movement
“becoming a unified AI layer that orchestrates workflows across the business - without replacing existing ERP systems.” — Our investment in Plato: building the AI operating system for global distribution

Market size

A genuinely large, global, often trillion-dollar market, plus a credible expansion narrative showing the platform unlocks adjacent use cases over time. Atomico is a generalist that wants universal problems and global scale 'from Europe'.

“Wholesale distribution is a $3 trillion global industry touching every fifth dollar of global production output.” — Our investment in Plato: building the AI operating system for global distribution
“Just as AWS enabled an explosion of startups no one could have predicted in 2005, making cross-border money movement instant and near-free will unlock use cases we cannot yet imagine.” — Our investment in OpenFX: building the future of money movement
“the new funds come as the $3 trillion European ecosystem begins to rival its global counterparts. Europe now captures close to 30 per cent of global early stage funding and is creating more new companies than any other region.” — $1.24 billion as European technology comes of age
“You have a global mindset and a product that solves a universal problem. You are one of the rare few with the relentless drive to make it happen.” — Niklas Zennstrom

Traction

Concrete, outcome-based metrics that prove the model works: volume, growth rates, retention, clinical or financial outcomes, and efficiency gains. Atomico's posts foreground hard numbers ('the results speak for themselves') and scale reached in a short time.

“In just two years: over $50 billion in total payment volume. Settlement at the 98th percentile is under 60 minutes, any time of day or week, at 0.01-0.3% versus the industry's 3-5%.” — Our investment in OpenFX: building the future of money movement
“The company now serves hundreds of thousands of patients across all 50 states and employs over 3,000 RDs - the largest network in the country.” — Our investment in Nourish: the leading nutrition care platform tackling chronic disease
“In 2025 alone, the company grew SaaS gross profit by 55%, processed $19.7 billion in platform transaction volume, and supported 42 million checked-in reservations across 15,000 hospitality customers in 85 countries.” — Our investment in Mews: building the operating system for the future of hospitality
“Customers experience up to 15% revenue uplift, save hours each week through automated quoting, and achieve up to 10x higher sales efficiency” — Our investment in Plato: building the AI operating system for global distribution

Team

Atomico is fundamentally founder-first and mission-aligned. The strongest signal is founder-market fit (founders who lived the problem), an outlier track record, and unrestrained ambition. 'It all comes down to Team.' Mission alignment is the single most important criterion.

“For us, mission alignment is the most important thing. We are not here to make incremental progress. We want to accelerate those who move the world forward.” — How we invest
“Plato was founded by Benedikt Nolte (CEO), Matthias Heinrich Morales and Oliver Birch, who built the first version of the platform inside Benedikt's family-owned distribution business. They experienced the pain of legacy systems, labour shortages and manual workflows first-hand.” — Our investment in Plato: building the AI operating system for global distribution
“At Atomico, we look for founders who combine deep domain expertise with an audacious vision, backed by the conviction and capability to execute.” — Our investment in OpenFX: building the future of money movement
“You are the Captain of your rocket ship. We respect the unconventional and encourage the contrarian.” — Niklas Zennstrom
“Almost every leader in the company has worked with Prabh before, and 25% of the team are former founders, including several who built unicorn companies” — Our investment in OpenFX: building the future of money movement

Business model

A model that aligns incentives across all stakeholders and combines software with payments/fintech where possible; durable economics and measurable ROI. Atomico repeatedly highlights software-plus-fintech combinations and multi-sided alignment.

“With a product and model that benefits all stakeholders -- patients, registered dieticians, and insurers -- Nourish is transforming access to nutrition care” — Our investment in Nourish: the leading nutrition care platform tackling chronic disease
“Atomico has had the privilege of partnering with category-defining companies that combine software and fintech including Klarna, Perk and Factorial.” — Our investment in Mews: building the operating system for the future of hospitality
“This platform approach has enabled Mews to lead both the operational layer (PMS, housekeeping, workflows) and the commercial layer (payments, POS, revenue optimisation) of hospitality, a rare combination” — Our investment in Mews: building the operating system for the future of hospitality
“We are uncompromising in our belief that profit and purpose are mutually reinforcing, and we work best with founders who agree.” — Niklas Zennstrom

Competition

Evidence of a lasting moat and a 'right to win' against incumbents and copycats: originality, first-mover position, data/network advantages, and category redefinition. Atomico assesses competition through originality, scale and the ability to build a powerful lasting moat.

“in the context of originality, first-mover status, existing scale, ability to build a powerful lasting moat and international success” — Games Investing at Atomico (Part 2)
“This team has a clear right to win in the space.” — Our investment in Plato: building the AI operating system for global distribution
“Backing someone at that point - before the category exists, before the outcome is legible, before consensus believes it - is the job.” — Niklas Zennstrom
“Its open, API-first architecture has allowed it to become the core system of record for hotels of all sizes” — Our investment in Mews: building the operating system for the future of hospitality

Why now

A specific structural inflection that makes the company possible or urgent now: a new technology rail (stablecoins, agentic AI), regulatory shift, or industry under acute pressure. Atomico's posts dedicate an explicit 'Why now' section to this and prize being early to a real shift.

“Cross-border payments is not a new problem. What makes this moment different is stablecoins. As they normalise as a settlement layer, they offer a fundamentally cheaper and faster rail than the traditional SWIFT network” — Our investment in OpenFX: building the future of money movement
“Labour shortages are constraining sales capacity, margins leave little room for inefficiency, and modern B2B buyers expect faster, more proactive engagement - all in a stagnant macro environment.” — Our investment in Plato: building the AI operating system for global distribution
“we invested in Spacemaker, which used AI to generate thousands of permutations for housing developments before "generative AI" was in common use.” — Ben Blume
“A central part of Mews' vision and a key driver of our investment is its commitment to building an AI-native operating system for hospitality.” — Our investment in Mews: building the operating system for the future of hospitality

The ask

Atomico expects the raise to fund a clear scaling agenda (product, team/network expansion, partnerships, global reach). Founders should connect the capital to concrete next-stage milestones; Atomico positions itself as a full-stack partner from creation to IPO, so the ask should reflect ambition to go all the way.

“This round will enable the company to accelerate product development, expand its Registered Dietitian network, and deepen strategic partnerships across the healthcare ecosystem.” — Our investment in Nourish: the leading nutrition care platform tackling chronic disease
“When you partner with Atomico, you don't just get capital. You get a seasoned team from some of the world's biggest tech companies to help you scale, and deep domain understanding.” — Niklas Zennstrom
“underpins Plato's ambition to redefine how distribution operates in the AI era.” — Our investment in Plato: building the AI operating system for global distribution

What Atomico rewards and penalizes

What excites Atomico

  • Clear mission alignment: founders 'using technology to rewire the world, better' with profit and purpose mutually reinforcing
  • Strong founder-market fit, ideally having built the first product inside the industry being disrupted
  • Audacious, global ambition with a product that solves a universal problem
  • A ground-up re-architecture / 'operating system' play rather than an incremental layer on incumbents
  • Concrete outcome metrics (volume, growth, retention, clinical/financial ROI) that prove the model already works
  • A sharp, specific 'why now' tied to a real technology, regulatory, or market inflection
  • Software-plus-fintech or multi-stakeholder models that align incentives and create durable economics
  • Team that magnetises elite, often repeat, talent around the founder

Watch-outs for Atomico

  • 'Me too' companies or a reboot/different spin on an existing product
  • Incremental improvement rather than category redefinition ('We are not here to make incremental progress')
  • Moderated ambition to reduce risk; lack of global, universal scope
  • Weak or absent 'why now' / no structural reason the company must exist today
  • No demonstrable right to win or lasting moat against incumbents and copycats
  • Misalignment with conscious-scaling / sustainability and diversity commitments (written into Atomico's term sheets)

Who decides at Atomico

Niklas Zennstrom — Founder & CEO (Skype co-founder)
“When I started Atomico, I was not trying to create just another venture firm. I was trying to build the investor I wished we had when I was a founder.”
Ben Blume — Investment Partner, Venture team
“But the question we lead with remains the same: what's exceptional here?”
Tom Wehmeier — Partner & Head of Intelligence; founder of the State of European Tech Report
“the changes that truly altered its trajectory aren't one-off moments. They are long-duration, highly -interconnected shifts in the fundamentals of the operating playing field that serve to rewrite the rules of the game.”
Hillary Ball — Partner
“The combination of a best-in-class digital product, a business model that aligns incentives for all stakeholders, and a clinical outcomes-focused approach led by a mission-driven team have propelled these companies into category leaders”

What Atomico actually backs

Where Atomico is thinking now

Atomico's published guidance

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