Notable Capital (formerly GGV Capital US) backs 'notable founders with global ambitions' across cloud infrastructure & AI, enterprise software, cybersecurity, fintech, and commerce. The firm chose its name to mean 'worthy of attention or notice; remarkable' and applies that bar to the founders it invests in, the ideas they pursue, and the companies they build. It backs category-defining companies from the earliest stages through growth, with a stated focus on the US, Israel, Europe, and select go-global markets.
A large, often overlooked problem framed as both a pain and an enormous opportunity; bonus for problems 'hiding in plain sight' at trillion-dollar scale.
“It's a trillion-dollar challenge hiding in plain sight.” — Why We Invested In Plenful
“Small businesses remain underserved when it comes to capital and financial tools” — Hans Tung
“traditional identity and access management (IAM) solutions and multi-factor authentication (MFA) tools were built for human users, leaving a critical gap for securing NHIs.” — Oren Yunger
“Healthcare teams are drowning in administrative work. Pharmacy technicians are spending hours on spreadsheets and data entry instead of prioritizing high-value work.” — Chelcie Taylor
A purpose-built, often category-creating solution that turns something complex and costly into something fast and reliable, with the most comprehensive product vision in the space.
“They've taken something complex, costly, and frustrating—cloud testing—and turned it into a fast, efficient, and reliable experience” — Why We Invested In LocalStack
“The scale and complexity of the NHI problem demand a purpose-built solution, and Token has emerged as a clear leader in this critical space with the most comprehensive product vision.” — Oren Yunger
“BNTO is the first platform to seamlessly integrate new purchases, rentals, and resale into one consumer-focused experience” — Hans Tung
“developers can get high-fidelity cloud testing locally, allowing them to make changes, test, and deploy faster than ever” — Glenn Solomon
Massive markets reframed as opportunities, often via a behavioral or technology shift that expands the addressable base; partners quantify category size.
“This gap in financial services represents not just a problem, but an enormous opportunity” — Why We Invested In Parafin
“it offers clean ingredients, bold flavors, and a community-first brand that stands out in a massive $20B+ category.” — Hans Tung
“Generative AI unlocks rapid experimentation, freeing up human talent to focus on strategy, storytelling, and the work that demands a human touch.” — Glenn Solomon
“Younger shoppers have a fundamentally different approach to curating and maintaining their style, preferring access over ownership.” — Hans Tung
Hard proof of demand: steep revenue growth, paying enterprise customers (even pre-launch), validated discovery interviews, and measurable ROI.
“fal has become a critical component of some of the most interesting, AI-centric apps...propelling the company to 20x revenue growth since their Series A.” — Why We Invested In fal.ai
“100% said they need a solution like echo—either now or in the next six months” — Oren Yunger
“delivers immediate, measurable ROI: up to 95% time savings for healthcare teams” — Chelcie Taylor
“8 million weekly sessions and a growing roster of more than 900 paying customers, from tech-driven startups to some of the world's largest banks and enterprises” — Glenn Solomon
Founders with deep, often first-hand domain conviction; repeat/second-time founders; leaders who can recruit world-class teams and build alongside their community.
“The moment I met Founder & CEO Joy Liu, I knew she was building from a place of deep conviction and first-hand experience.” — Why We Invested In Plenful
“Eilon Elhadad and Eylam Milner are "second-time founders" who "founded Argon Security (acquired by Aqua Security)" and "know what it takes to move the industry forward."” — Oren Yunger
“Michelle's superpower is that she builds the best possible product for her audience, by building alongside her community.” — Hans Tung
“She's built a world-class team of operators, engineers, product, and customer leaders who share her urgency.” — Chelcie Taylor
Embedded or community-driven distribution producing near-zero CAC and scalable, cross-platform growth; marketplaces where supply self-monetizes.
“Near-zero customer acquisition costs (the merchants are already there), enabling scalable and cross-platform growth” — Why We Invested In Parafin
“Parafin unlocks access to capital by embedding financial products directly into platforms where merchants already operate” — Hans Tung
“Anyone with real skill can build a following and monetize their performance” — Hans Tung
Clear differentiation via being first to integrate or purpose-build for a new reality; founders who spot whitespace incumbents miss.
“At Notable, we back founders who are builders, founders who spot whitespace, build community, and create brands people genuinely love.” — Why We Invested In GORGIE
“By breaking down the silos between new, rental, and resale, BNTO is delivering an experience that's flexible, affordable, and aspirational.” — Hans Tung
“Token has emerged as a clear leader in this critical space with the most comprehensive product vision.” — Oren Yunger
A clear inflection—usually AI- or behavior-driven—that makes the problem newly urgent and the solution newly possible; the firm explicitly anchors investments to where the world is going.
“Dub is a company that aligns with where we believe the world is going, not where it's been” — Why We Invested In Dub
“With agents swarms increasingly augmenting every user action, the number of non NHIs are increasing from hundreds of thousands to millions, creating a massive, underprotected attack surface for enterprises.” — Oren Yunger
“cloud-native development, open source dependencies, and the explosion of AI-generated code have dramatically increased the speed and complexity.” — Oren Yunger
“We believe video will now take center stage, and fal is becoming the critical inference layer between model providers and AI developers” — Glenn Solomon
Capital tied to a clear mission and growth chapter; Notable typically leads and supports M&A/IPO, so the ask should map to scaling a category-defining company.
“Notable Capital is leading Parafin's Series C funding and partnering with the team to support their mission” — Why We Invested In Parafin
“Notable Capital led echo's $15M Seed investment for a mission to make cloud-native infrastructure secure by design.” — Oren Yunger
“we remain committed to helping the next generation of category-defining companies grow and endure” — Notable Capital | One Year In
“At Notable, we back founders who are builders, founders who spot whitespace, build community, and create brands people genuinely love.”
“They've taken something complex, costly, and frustrating—cloud testing—and turned it into a fast, efficient, and reliable experience”
“The scale and complexity of the NHI problem demand a purpose-built solution, and Token has emerged as a clear leader in this critical space with the most comprehensive product vision.”
“Plenful stood out to us by focusing on real value and outcomes.”