PitchLens

What Seedcamp looks for in a pitch deck

Seedcamp is Europe's original 'first cheque' fund, writing pre-seed and seed checks into world-class founders building a billion-dollar business from a unique, highly differentiated idea. Its thesis centers on capital-efficient companies, increasingly at the frontier 'where software meets the physical world' and science. Seedcamp underwrites the founder and the path to value over early vanity metrics, positioning itself as a life-long 'First Round Fund' and one node in a founder's 'village' of investors rather than a single dominating lead.

Stage focus: pre-seed, seed · Sectors: artificial intelligence, fintech, cybersecurity, open source, healthtech, developer tools, robotics, deeptech

What Seedcamp wants on each slide

Problem

A real, acutely-felt problem creating value for customers, ideally one whose pain shows up repeatedly across the economy rather than a niche annoyance.

“This pain point is being acutely felt and is impacting the entire economy as a result of spiralling and unpredictable costs.” — Our investment in Nodes & Links
“Rarely a week goes by without a headline somewhere highlighting the impact of the increasing complexity in projects across a multitude of verticals from construction to travel to defence.” — Tom Wilson
“Rather than relying solely on numbers, Seedcamp is far more interested in seeing how you are creating value for your customers and providing a solution to a real problem.” — Six Questions About Seedcamp

Solution

A unique, highly differentiated solution that turns broad technology (especially AI) into something specific and useful, and brings clarity/predictability to messy problems.

“We invested in PAIR because they turn AI from a generic tool into real, role-specific productivity.” — PAIR raises seed round to drive enterprise AI adoption
“We focus on whether you have a unique, highly differentiated idea created by an incredible team that has ambitions to scale to a billion dollar business.” — Six Questions About Seedcamp

Market size

A market large enough to support a billion-dollar outcome; founders should show the path to a world-leading business, with pain that scales across the broader economy.

“We focus on whether you have a unique, highly differentiated idea created by an incredible team that has ambitions to scale to a billion dollar business.” — Six Questions About Seedcamp
“We look for curious and hungry founders who can envision and communicate a path to building world leading businesses.” — Six Questions About Seedcamp
“This pain point is being acutely felt and is impacting the entire economy as a result of spiralling and unpredictable costs.” — Tom Wilson

Traction

Evidence of customer value and demand over headline metrics; a functioning prototype and proof of customer interest help, but an MVP is not strictly required.

“Numbers can be misleading, especially when they are the sole proxy for demonstrating value.” — Six Questions About Seedcamp
“Strictly speaking, you don't need an MVP to apply for Seedcamp but proving you have customer interest is crucial.” — Six Questions About Seedcamp
“We were in the fortunate position of growing profitably to £1M ARR run rate last year...” — PAIR raises seed round to drive enterprise AI adoption

Team

Curious, hungry, world-class founders with grit, tenacity and vision; teams that build product embodying real domain insight and can communicate the path to a world-leading business.

“The grit, tenacity and vision to build new markets from scratch and reshape entire industries.” — Fund VII is now live
“We look for curious and hungry founders who can envision and communicate a path to building world leading businesses.” — Six Questions About Seedcamp
“We invested in Depi because Roni and his team have built a system that thinks like a hacker.” — Carlos Espinal

Business model

Capital-efficient business models; founders who can build durable value without heavy capital, as industries become cheaper to serve.

“Seedcamp's investment thesis is based on supporting capital efficient businesses.” — Six Questions About Seedcamp
“We have invested and built expertise across different sectors, including SAAS, Fintech, Marketplaces, Analytics, Mobile, B2B and B2C.” — Six Questions About Seedcamp

Competition

A defensible, differentiated wedge that the rest of the market is not addressing; founders who own a unique angle rather than competing head-on.

“We invested in Depi because Roni and his team have built a system that thinks like a hacker.” — Seedcamp co-leads Lupin & Holmes $5.9m pre-seed
“We focus on whether you have a unique, highly differentiated idea created by an incredible team that has ambitions to scale to a billion dollar business.” — Six Questions About Seedcamp

Why now

A differentiated perspective on the future and a credible reason this is the moment — especially the shift to AI that can do work, not just make work more efficient, and AI meeting the physical world.

“Large language models are the first AI tools capable of doing work that would otherwise have been done by humans.” — AI, ML, and Seedcamp's commitments to date
“Where software could only previously enhance the efficiency of work, it can now literally do or generate it.” — AI, ML, and Seedcamp's commitments to date
“We are especially excited about entrepreneurs with a differentiated perspective on the future.” — AI, ML, and Seedcamp's commitments to date

The ask

A first-check pre-seed/seed raise sized for ~12-18 months of runway, with Seedcamp as a long-term first-round partner and ideally part of a 'village' of complementary investors.

“For these founders that are bringing Seedcamp into their startups, we are a life-long partner and a de facto First Round Fund for those raising a pre-seed and seed round.” — Your First Round Fund
“More parties around the table simply means that a founding team has access to more resources.” — Building a village: Selecting the right pre-seed partners
“You want to increase the 'surface area for serendipity'.” — Building a village: Selecting the right pre-seed partners

What Seedcamp rewards and penalizes

What excites Seedcamp

  • A unique, highly differentiated idea with credible billion-dollar / world-leading ambition
  • Curious, hungry founders with grit, tenacity and a clear, communicable path to scale
  • Demonstrated customer interest and value creation, even without a finished MVP
  • Capital-efficient business model that does more with less
  • A differentiated perspective on the future, especially AI that does work or meets the physical world
  • Product that embodies genuine domain insight (e.g., security that 'thinks like a hacker')

Watch-outs for Seedcamp

  • Leaning on metrics as the sole proxy for value when customer value isn't evident
  • Generic, undifferentiated ideas or AI used as a horizontal 'generic tool' with no role-specific edge
  • Capital-intensive plans that contradict the capital-efficiency thesis
  • Niche problems with no path to economy-wide scale or a billion-dollar outcome
  • No articulated 'why now' or differentiated view of the future

Who decides at Seedcamp

Carlos Eduardo Espinal — Managing Partner
“We invested in PAIR because they turn AI from a generic tool into real, role-specific productivity.”
Reshma Sohoni — Co-Founder & Managing Partner
“For these founders that are bringing Seedcamp into their startups, we are a life-long partner and a de facto First Round Fund for those raising a pre-seed and seed round.”
Tom Wilson — Partner
“Rarely a week goes by without a headline somewhere highlighting the impact of the increasing complexity in projects across a multitude of verticals from construction to travel to defence.”

What Seedcamp actually backs

Where Seedcamp is thinking now

Seedcamp's published guidance

Benchmark your deck against Seedcamp →

PitchLens grades your deck slide-by-slide against Seedcamp's own published playbook, with a citation on every point.

← Browse all 124 VC firms · PitchLens home